Why human psychology trumps business strategy

2025 Nov 23

What board rooms miss that a 5-year-old gets

Business strategy is someones perception of reality.
A bet on how the gears move and the future will look like.

Human psychology is the half-hidden base on which perceived reality stacks.
Answers what makes the person make that bet.

Strategies come and go.
Psychology stays in the drivers seat.

The winning strategies are psychological.
The majority analytical.

Don’t believe me?
See your child play you.

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